The Board of Control for Cricket in India (BCCI) has taken a significant step in the cricketing world by releasing a Request for Quotation (RFQ) for the Official Partner Rights of the Indian Premier League (IPL). The IPL, recognized as the world’s most-watched cricket tournament, presents a unique opportunity for brands to align themselves with the pinnacle of Indian cricket and tap into its massive fan base.
BCCI Asks for Request for Quotation for the Official Partner Rights of IPL
In 2023, the IPL broke records, attracting over 800 million viewers. This extraordinary viewership has elevated the league to an unparalleled platform for brand exposure, enabling partners to engage with millions of passionate cricket fans not only in India but also across the globe. The RFQ invites interested entities to bid for various official partnership categories, including title sponsorship, kit sponsorship, broadcast sponsorship, and digital rights.
Honorary Secretary Jay Shah Said
BCCI representative Jay Shah stressed the importance of the IPL, stating, “The IPL is not just a cricket tournament; it has evolved into a cultural phenomenon that unites people. We are excited to welcome new partners who resonate with our vision and can contribute to the ongoing growth and success of the IPL.”
The RFQ provides a comprehensive outline of the terms and conditions that govern the bidding process, covering eligibility criteria, submission procedures, and the rights and obligations associated with each partnership category. Companies interested in participating can obtain the RFQ by paying a non-refundable fee of INR 5 lakh (approximately USD 6,250) until February 19, 2024.
The BCCI anticipates intense competition for the official partner rights, given the IPL’s immense popularity and commercial potential. The tournament consistently attracts major domestic and international brands, generating over INR 10,000 crore (approximately USD 1.25 billion) in revenue through sponsorships and media rights deals in 2023 alone.
This year’s RFQ launch coincides with the recent unveiling of the new IPL media rights tender, which is poised to receive record-breaking bids. With both sponsorship and media rights up for grabs, the 2024 IPL season promises to be a historic year for the tournament and its affiliated brands.
Stay tuned for updates on the IPL official partner rights bidding process and the announcement of the new partners, exclusively on Crickist.
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