IPL Title Sponsor Throne Vacant: BCCI Invites Tenders for Cricket’s Richest Crown (2024-2028)

The Indian Premier League (IPL), known for its high-octane cricket battles, is now witnessing a different kind of competition as BCCI Invites Tenders for IPL 2024-2028 Title Sponsor. The Board of Control for Cricket in India (BCCI) has opened the tender process for the title sponsorship of IPL for the upcoming seasons. This marks the beginning of a new chapter in the history of one of the world’s most celebrated cricket leagues.

IPL Title Sponsorship Value

IPL’s title sponsorship is more than just a financial transaction; it’s a golden ticket to unparalleled brand exposure. Valued at over $7 billion for the upcoming five-year period, the sponsorship offers a unique platform for global brand visibility, market dominance, and connection with a diverse fan base.

Tata Motors, the current title sponsor, is set to conclude its reign after the 2023 season. This opens up an exciting opportunity for new players to enter the fray and vie for this prestigious title.

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Board of Control for Cricket in India (BCCI) announces the release of Invitation to Tender for Title Sponsor Rights for the Indian Premier League Seasons 2024-2028.The Governing Council of the Indian Premier League (IPL) invites bids from reputed entities for acquiring the Title Sponsor Rights for the Indian Premier League Seasons 2024-2028.The detailed terms and conditions governing the tender process including eligibility requirements, process for submissions of bids, rights and obligations, etc. are contained in the ‘Invitation to Tender’ (ITT)  document which will be made available on receipt of payment of a non-refundable fee of INR 5,00,000 (Indian Rupees Five Lakh Only) plus any applicable Goods and Services Tax. The procedure to procure the ITT documents is enlisted in Annexure A to this notice. The ITT will be available for purchase till January 8, 2024. Interested parties are requested to email the details of payment made for the purchase of the ITT to [email protected], as per the procedure laid down in Annexure A. It is clarified that the ITT documents shall be shared only upon the confirmation of payment of the non-refundable ITT fee.Any interested party wishing to submit a bid is required to purchase the ITT. However, only those satisfying the eligibility criteria set out in the ITT and subject to the other terms and conditions set out therein, shall be eligible to bid. It is clarified that merely purchasing the ITT does not entitle any person to bid.The attention of the interested parties is brought to Annexure B which details certain brand categories in which the interested party cannot bid.The interested parties are further informed that the highest bid submitted by the parties shall be subject to Tata Sons Private Limited exercising its ‘Right to Match’ such bid (“RTM”). The details of the RTM are provided in Annexure C.

BCCI reserves the right to cancel or amend the bidding process at any stage in any manner without providing any reason.

The Contenders

Tech Titans on the Pitch

The race for the IPL title sponsorship is expected to attract some of the biggest names in technology. Industry giants like Facebook, Google, and Amazon might see this as a perfect opportunity to expand their digital footprint and engage with millions of cricket fans.

Media Moguls in the Game

Entities like Disney and Reliance Jio, with their vast content networks, could leverage their resources to secure the title rights. Their involvement could bring a new dimension to the way cricket is consumed and followed globally.

Homegrown Heroes

Indian conglomerates like ITC and Reliance Retail could emerge as strong contenders. Their deep understanding of the Indian market might give them an edge in the bidding war.

The Stakes are High

The non-refundable entry fee of INR 5 lakh for accessing the tender documents underlines the seriousness and high stakes of this sponsorship. The battle for the IPL title sponsorship is not just a business move; it’s a strategic play for dominance in one of the world’s largest sports markets.

The Bidding Drama

The process is set to be a spectacle in itself, with analysts, fans, and media closely following every development. The deadline for purchasing the tender documents is January 8, 2024, which marks the start of this intriguing journey.

A Date to Remember

January 8th is not just a date; it’s the beginning of a saga that will unfold over the next few years. The world of cricket is set to witness a battle that goes beyond the boundaries of the field. It’s a game of strategy, finance, and brand power.


The IPL title sponsorship bidding is more than just a corporate affair; it’s a testament to the league’s global appeal and influence. As the cricketing world eagerly awaits the outcome, one thing is certain – the off-field battle for the IPL crown will be as exciting and unpredictable as the matches themselves.

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