IPL Sponsors from 2008 till Now

The IPL has seen numerous title sponsors since its inception in 2008, reflecting its growing commercial appeal. From DLF and Pepsi to Vivo and Tata, each sponsor has contributed to the league’s evolving identity and global reach.

IPL Title Sponsors from 2008 till Now

Below is the IPL title sponsors list year-wise:

YearTitle SponsorAmount (INR Crore)
2008-2012DLF40 (per year)
2013-2015Pepsi79.2 (per year)
2016-2017VIVO100
2018-2019VIVO439.8
2020Dream11222
2021VIVO440
2022-2023TATA Group670
2024TATA Group2500

DLF (2008-2012)

The owner of having title sponsorship of the inaugural season of IPL goes to DLF. This company signed a deal with BCCI and won the title sponsorship of IPL. The agreement was done for 4 years, beginning in 2008 and ending in 2012, at the highest bid of INR 40 crores. It is a Gurugram-based real estate company known as Delhi Land and Finance, founded by Chaudhary Raghvendra Singh in 1946.  After the contract was over, the company didn’t renew it further. 

Pepsi (2013-2015)

The soft drink company Pepsi partnered with IPL and became its second title sponsor after DLF. This contract was done for five years at the rate of INR 396 crores. The fixing scandal occurred in IPL 2015, leading to two teams’ suspensions. Pepsi withdraws its name from the IPL sponsorship after 2 years of the agreement. Pepsi just paid 238.2 crores to the BCCI and never continued the contract again.

Vivo (2016-2017) (2018-2019)

Winning title sponsorships for IPL have proved opportunistic for many sponsors, team owners, and franchises. With the withdrawal of Pepsi, Vivo jumped in and grabbed the title sponsorship of IPL for 2 years at 100 crores per annum. Vivo is a Chinese mobile manufacturing company that led to the immense popularity and sales of Vivo mobiles in India. 

Vivo renewed the contract in 2018 and won the title sponsorship of IPL. This year a contract was made for five years. This time Vivo made a massive bid of 2,199 crores. Because of tension growing at the Indo-Chinese border and anti-Chinese sentiments dominating the country, the contract could not sustain the due time.

Dream 11 (2020)

The Mumbai-based fantasy sports platform Dream 11 was the highest bidder to gain the title sponsorship of IPL 2020 for INR 222 crores. The other platforms, like Unacademy and Byjus, were competing against one another for IPL sponsorship, but Dream 11 grabbed it. This sponsorship fee was half the annual amount of Vivo’s contract. 

Vivo (2021) 

The improved relationship between the two countries, India and China, led to a remarkable comeback of Vivo as the title sponsor of IPL 2021. Earlier, the contract was signed between Vivo and BCCI for five years, but this time, it remained sustained for one year. Throughout this year, Vivo continued its sponsorship, but it pulled out of the agreement for the new season of IPL. 

TATA (2022-2024)

The most reputed industrial group in India, TATA has replaced Vivo to have the title sponsorship for IPL 2022. The deal was signed for two years, 2022 and 2023, and TATA group will pay INR 335 crores yearly. It is expected that the BCCI will continue with this deal in the upcoming seasons of IPL. 

Who are the sponsors of IPL?

IPL sponsors include title sponsors, broadcasters, digital streaming partners, strategic timeout partners, and umpire partners. These sponsors vary from team to team and year to year. 

IPL includes 10 teams who compete against one another to lift the trophy. All these teams have their own sponsoring partners. Let’s check out the team-wise sponsor list.

Chennai Super Kings Sponsors

CSK has a bidding price of 611 crores. 

Following are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the CSK:

PartnershipBrand
Principal PartnersMyntra
TVS Eurogrip
India Cements
Gulf Oil
British Empire
SNJ 10000
Reliance JIO
Nippon Paints
Astral Pipes
Equitas
Official PartnersClear Anti-Dandruff
BKT(Balkrishna Industries Limited)
Dream11
Star Bucks
Digital PartnersPhonePe
Glance
Glance Roposo
Joy e-bike
Radio PartnersFever FM
Hello FM
Merchandise PartnersAtlasware
Basics
Boat
Christy Textiles
Cover It Up
EUME
Fully Filmy
Kaadoo
LAMY India
Levista Instant Coffee
NAC Jewellers
Nasher Miles
SEVEN
Sonata
The Souled Store

Delhi Capitals Sponsors

Delhi Capitals are auctioned at 370 crores.

Following are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the DC:

PartnershipBrand
Principal SponsorJSW
APL Apollo Steel Pipes
EXIB Cash
Reliance JIO
Associate SponsorsACKO
Cornitos
GAAR Aerocity
Colgate
Evolut
Cup Noodles
Octa FX
Dream11
PhonePe
Wrogn
MX TakaTak
Official PartnersWestern Digital
BKT
Optimum Nutrition
LG OLED
Maxirich
HUNK
BOAT
Kotak
Fever FM
Matrix

Punjab Kings Sponsors

318 crores are the highest bidding price of Punjab Kings. 

Following are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the PBKS:

PartnershipBrand
Title SponsorEBIX Cash
Principal SponsorBKT
Lotus Herbals
Reliance JIO
Oasis All Seasons
Dream11
BOAT
Official PartnersBodycare
Colgate
Cocacola
Kingfisher
Socios. com
MX TakaTak
Kotak
Endura Mass
Asian Footwears
MCF( My Classroom Foundation)
Fancode Shop
Go First Airline
Tech Mahindra
Spektacom
Merchandise PartnersT10 Sports

Kolkata Knight Riders Sponsors

The team is auctioned at 543 crores.

Following are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the KKR:

PartnershipBrand
Principal SponsorMPL
Associate SponsorAcko General Insurance
Official SponsorsUnacademy
LUX Cozi
TV9 Bharatvarsh
Astral Pipes
Pentonic
Reliance JIO
Colgate
RR Kabel
Wrong
Official PartnersBKT
Kotak
MZ TakaTak
Kingfisher
Amul Kool
Socios. com
Mio Amore
Merchandise partnersBewakoof.com
BOAT
Gully
The Arena
The Souled Store
CricFig

Mumbai Indians Sponsor

It is the most expensive team of IPL, whose market value is 791 crores.

Following are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the MI:

PartnershipBrand
Principal PartnersSlice
Associate PartnersMarriott Bonvoy
Astral Pipes
Reliance Jio
Official PartnersMX TakaTak
PhonePe
Kingfisher
USHA
ACKO
Cadbury Dairy Milk
Colgate
Kotak
Dream11
BKT(Balkrishna Industries Limited)
Men of Platinum
Amul Kool
Boat – Audio Products
Performax
ESA (Education and Sports for All)
DNA Networks
Radio City 91.1 FM
Fever 104 FM

Rajasthan Royals Sponsors

The team was bid at the brand value of 536 crores in the IPL Auction. 

Following are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the RR:

PartnershipBrand
Principal SponsorBKT
TV9 Bharatvarsh
KEI Wires and Cables
Reliance JIO
Associate SponsorsStudds
Colgate
Goel TMT
Goel Pipes
Official PartnersKingfisher
Dream11
MX TakaTak
Dettol
Niine
Kotak
GoPro
G-Shock
Barbados
Mai Dubai
Official SuppliersYellow Panther
Sportz interactive
Interactive Avenues
Media PartnersBIG FM 92.7
City 1016
Khaleej Times

Royal Challengers Bangalore Sponsors

Following are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the RCB:

PartnershipBrand
Title SponsorMuthoot Fincorp
Principal PartnersDP World
EXIDE
Reliance JIO
Associate PartnersPUMA
MPL
PhonePe
BOAT
MAX Life Insurance
Nippon Paints
Official PartnersKingfisher
Myntra
Socios.com
JAIN Deemed-to-be University
Nestle MILO
BKT(Balkrishna Industries Limited)
Herbalife Nutrition
Kotak
Sosyo
EUME Fever 104 FM
MX TakaTak
DNA Networks
iB cricket

Sunrisers Hyderabad Sponsors

The brand value of Sunrisers Hyderabad is 442 crores.

Following are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the SRH:

PartnershipBrand
Title SponsorJK Lakshmi Cement
Principal SponsorRalco Tyres
Kent Mineral RO
Reliance JIO
Official SponsorTCL
Dream11
ACKO Insurance
Colgate
Jai Raj Steel
Official PartnersTYLA
Tenali Double Horse Urad Dall
Kotak
Amul Kool
MX TakaTak
SUN Network
Merchandise partnersFan Code Shop
Cover It UP

Lucknow SuperGiants Sponsors

The RPSG group has won the bid of Lucknow SuperGiants in 7000 crores.

Below is the list of brand partners that are sponsoring LSK. 

PartnershipBrand
Title SponsorMy11Circle
Official PartnersGIGABYTE Technology and AORUS
Too Yum!
Associate SponsorCredenc.com
Acko
Greenply Industries
Darwin Platform Group of Companies (DPGC)

Gujarat Titans Sponsors

CVC Capitals partnered with this team, which won the bid at 5625 crores.

Following is the list of sponsors of Gujarat Titans

PartnershipBrand
Principal PartnerAther Energy
Associate PartnersCapri Global
BKT Tires
JIO
Astral
Simpolo Ceramics
ACKO
Toothsi
FanCode
Meesho
Official PartnersDream11
boAt
Kotak Cards
AMUL
Radio Mirchi(Radio Partner)
UPL
EM

Frequently Asked Questions

How much does TATA pay for sponsorship of IPL?

TATA pays approximately $31,700 million for IPL sponsorship (2022-2024).

Which IPL team has the highest brand value?

There is no doubt that Mumbai Indians are dominating the IPL seasons by having the owner lift the most IPL trophies. The team, owned by Reliance Group and Ambani, has the highest brand value in the market. It is estimated that this franchise has a market value of $ 1.3 billion.

Who is the founder of IPL?

The idea of IPL came from the European football leagues. BCCI and Lalit Modi founded the IPL. He will be forever known for being the first chairman of the Indian Premier League, who ran the tournament successfully for three years.

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