Cricket is a binding force that has bound people from all over the world towards one interest. IPL has always been a thrilling tournament that people love to witness, giving a new dimension to cricket. With the event getting bigger and bigger, sponsors come to the forefront yearly to support this mega event. Here is a complete list of IPL Sponsors from 2008 till Now.
IPL 2023 is on the verge of starting, and IPL Auction will be next month. IPL as a brand and product has crossed many leaps and bounces, which is reflected in the title sponsorships from which it is supported. Earlier it was thought that this event would not sustain, and the investors were hesitant to invest their money.
The owners and sponsors pay a heavy amount to the IPL teams and bag the rights to this profitable league. This tournament has proved beneficial to the Indian economy as well.
IPL Title Sponsors from 2008 till 2022
Over the years, as IPL grows, its fan base also thrives, adding to its profit. Revenue-wise, this league has grown into one of the most costly leagues. The amount generated from the sponsors makes up the whole income of the league.
With the new season of IPL 2023 coming closer, it’s worthwhile to look at the sponsors who support this tournament, making it one of the most successful cricket events of the year.
Below is the IPL title sponsors list year wise.
|Sponsor||Period||Sponsorship fee (per year)|
|DLF||2008–2012||₹40 crores (US$5.3 million)|
|Pepsi||2013–2015||₹79.4 crores (US$10.5 million)|
|Vivo||2016–2017||₹100 crores (US$13.3 million)|
|Vivo||2018–2019||₹439.8 crores (US$58.4 million)|
|Dream11||2020||₹222 crores (US$29.5 million)|
|Vivo||2021||₹439.8 crores (US$58.4 million)|
|TATA||2022 – 2023||₹439.8 crores (US$58.4 million)|
The owner of having title sponsorship of the inaugural season of IPL goes to DLF. This company signed a deal with BCCI and won the title sponsorship of IPL. The agreement was done for 4 years, beginning in 2008 and ending in 2012, at the highest bid of INR 40 crores. It is a Gurugram-based real estate company known as Delhi Land and Finance, founded by Chaudhary Raghvendra Singh in 1946. After the contract was over, the company didn’t renew it further.
The soft drink company Pepsi partnered with IPL and became its second title sponsor after DLF. This contract was done for five years at the rate of INR 396 crores. The fixing scandal occurred in IPL 2015, leading to two teams’ suspensions. Pepsi withdraws its name from the IPL sponsorship after 2 years of the agreement. Pepsi just paid 238.2 crores to the BCCI and never continued the contract again.
Vivo (2016-2017) (2018-2019)
Winning title sponsorships for IPL have proved opportunistic for many sponsors, team owners, and franchises. With the withdrawal of Pepsi, Vivo jumped in and grabbed the title sponsorship of IPL for 2 years at 100 crores per annum. Vivo is a Chinese mobile manufacturing company that led to the immense popularity and sales of Vivo mobiles in India.
Vivo renewed the contract in 2018 and won the title sponsorship of IPL. This year a contract was made for five years. This time Vivo made a massive bid of 2,199 crores. Because of tension growing at the Indo-Chinese border and anti-Chinese sentiments dominating the country, the contract could not sustain the due time.
Dream 11 (2020)
The Mumbai-based fantasy sports platform Dream 11 was the highest bidder to gain the title sponsorship of IPL 2020 for INR 222 crores. The other platforms, like Unacademy and Byjus, were competing against one another for IPL sponsorship, but Dream 11 grabbed it. This sponsorship fee was half the annual amount of Vivo’s contract.
The improved relationship between two countries, India and China, led to a remarkable comeback of Vivo as the title sponsor of IPL 2021. Earlier, the contract was signed between Vivo and BCCI for five years, but this time, it remained sustained for one year. Throughout this year, Vivo continued its sponsorship, but it pulled out of the agreement for the new season of IPL.
The most reputed industrial group in India, TATA has replaced Vivo to have the title sponsorship for IPL 2022. The deal was signed for two years, 2022 and 2023, and TATA group will pay INR 335 crores yearly. It is expected that the BCCI will continue with this deal in the upcoming seasons of IPL.
Who are the sponsors of IPL?
IPL sponsors include title sponsors, broadcasters, digital streaming partners, strategic timeout partners, and umpire partners. These sponsors vary from team to team and year to year.
IPL includes 10 teams who compete against one another to lift the trophy. All these teams have their own sponsoring partners. Let’s check out the team-wise sponsor list.
Chennai Super Kings Sponsors
CSK has a bidding price of 611 crores.
Following are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the CSK:
|Official Partners||Clear Anti-Dandruff|
|BKT(Balkrishna Industries Limited)|
|Radio Partners||Fever FM|
|Cover It Up|
|Levista Instant Coffee|
|The Souled Store|
Delhi Capitals Sponsors
Delhi Capitals are auctioned at 370 crores.
Following are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the DC:
|APL Apollo Steel Pipes|
|Official Partners||Western Digital|
Punjab Kings Sponsors
318 crores are the highest bidding price of Punjab Kings.
Following are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the PBKS:
|Title Sponsor||EBIX Cash|
|Oasis All Seasons|
|MCF( My Classroom Foundation)|
|Go First Airline|
|Merchandise Partners||T10 Sports|
Kolkata Knight Riders Sponsors
The team is auctioned at 543 crores.
Following are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the KKR:
|Associate Sponsor||Acko General Insurance|
|The Souled Store|
Mumbai Indians Sponsor
It is the most expensive team of IPL, whose market value is 791 crores.
Following are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the MI:
|Associate Partners||Marriott Bonvoy|
|Official Partners||MX TakaTak|
|Cadbury Dairy Milk|
|BKT(Balkrishna Industries Limited)|
|Men of Platinum|
|Boat – Audio Products|
|ESA (Education and Sports for All)|
|Radio City 91.1 FM|
|Fever 104 FM|
Rajasthan Royals Sponsors
The team was bid at the brand value of 536 crores in the IPL Auction.
Following are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the RR:
|KEI Wires and Cables|
|Official Suppliers||Yellow Panther|
|Media Partners||BIG FM 92.7|
Royal Challengers Bangalore Sponsors
Following are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the RCB:
|Title Sponsor||Muthoot Fincorp|
|Principal Partners||DP World|
|MAX Life Insurance|
|JAIN Deemed-to-be University|
|BKT(Balkrishna Industries Limited)|
|EUME Fever 104 FM|
Sunrisers Hyderabad Sponsors
The brand value of Sunrisers Hyderabad is 442 crores.
Following are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the SRH:
|Title Sponsor||JK Lakshmi Cement|
|Principal Sponsor||Ralco Tyres|
|Kent Mineral RO|
|Jai Raj Steel|
|Tenali Double Horse Urad Dall|
|Merchandise partners||Fan Code Shop|
|Cover It UP|
Lucknow SuperGiants Sponsors
The RPSG group has won the bid of Lucknow SuperGiants in 7000 crores.
Below is the list of brand partners that are sponsoring LSK.
|Official Partners||GIGABYTE Technology and AORUS|
|Darwin Platform Group of Companies (DPGC)|
Gujarat Titans Sponsors
CVC Capitals partnered with this team, which won the bid at 5625 crores.
Following is the list of sponsors of Gujarat Titans
|Principal Partner||Ather Energy|
|Associate Partners||Capri Global|
|Radio Mirchi(Radio Partner)|
Frequently Asked Questions
How much TATA pay for sponsorship of IPL?
TATA has the title sponsorship for the recent IPL 2022 and the upcoming edition of IPL 2023. The deal was signed between TATA group and BCCI for two years at 670 crores. In this sense, 335 crores will be given to the IPL each year. And different giants have won broadcasting right. Want to know?
Which IPL team has the highest brand value?
It is no doubt that Mumbai Indians are dominating the IPL seasons by having the owner of lifting the most IPL trophies. The team, owned by Reliance group and Ambani, has the highest brand value in the market. It is estimated that this franchise has a market value of $ 1.3 billion.
Who is the founder of IPL?
The idea of IPL came from the European football leagues. BCCI and Lalit Modi founded the IPL. He will be forever known for being the first chairman of the Indian Premier League, who ran the tournament successfully for three years.
With a large viewership from around the globe, IPL has made it to the forefront of the Cricket era. IPL is a profitable opportunity for investors to invest their money and be a part of advertising campaigns for their company. Sponsorships from different big sponsors support IPL.
This way, IPL has become a cash-rich tournament that adds good revenue to the Indian economy. This article unveils the title sponsorships of IPL from 2008 to 2022 and the sponsors who stand by their respective teams of IPL.